Bad Boy Records Inks Landmark Deal with VP Records and Dancehall Superstar
Elephant Man
Sean “Diddy” Combs of Bad Boy Worldwide Entertainment announced today a landmark deal with reggae/dancehall music label VP Records to market and distribute dancehall superstar, Elephant Man.
“Elephant Man is one the greatest entertainers in his genre of music. When I
saw him at Madison Square Garden ripping down the stage, I knew that he was the
one. He will be a great addition to our team,” Sean “Diddy” Combs said. The
first release from Elephant Man under the new Bad Boy/VP Records venture is
slated for spring 2007 with a single and video expected in early 2007.
Known for his high-energy live performances, Elephant Man a/k/a O’Neil Bryan is
one of the few dancehall acts to crossover into mainstream music.
Collaborations with Diddy, Cassie, Rhianna, Busta Rhymes, Shaggy, Mya, and long
time collaborator Lil’ Jon, are expected on his upcoming release. In addition
to the new CD in the works, Elephant Man will also hit the road as a supporting
act on Diddy’s world tour to begin in February 2007 in support of Diddy’s new
album “Press Play,” in stores this October.
A protégé of dancehall king, Bounty Killer, Elephant Man signed with VP Records
in 2003 and crossed over into the pop mainstream with his hit single “Pon Di
River” and collaborations with The Ying Yang Twinz, Lil’ Jon and Twista.
Regarding the joint venture with Bad Boy, Elephant Man, known to fans as the
Energy God, remarked: “Ya know we are excited to work with P. Diddy, the vibes
are there, and with this combo we are gonna take dancehall to another level.
I’m looking forward to dropping (the album) and the promotion, cuz Diddy is
creative, and with him and the Energy God together…It’s gonna be madness!”
Willie Daniels of VP Records commented: “Elephant Man has collaborated with
many international stars, Lil’ Jon, Janet Jackson, Will Smith, and Mariah Carey
to name a few, but I have never seen him so motivated to succeed. This
collaboration is a natural progression in his career as an artist and
entertainer.”
Bad Boy Records GM, Harve Pierre added, It’s a pleasure working with Elephant
and VP Records and I know that it will be a great experience.”
VP Records, established in 1979 as a retail store, is the largest independent
label for new Jamaican music in the United States, and holds a predominant
position in the influential hip-hop-flavored dancehall niche. The 2002 release
Sean Paul’s debut on VP Records catapulted the Jamaica-born reggae artist into
a multi-platinum household name.
Bad Boy Worldwide Entertainment (BBWEG) is one of the world’s pre-eminent urban
entertainment companies. Bad Boy ventures include more than music and encompass
a broad range of businesses including recording, music publishing, artist
management, and television and film production and the Sean John clothing line.
Bad Boy Records is home to hip hop legend the late Notorious B.I.G., as well as
current chart toppers Danity Kane, Yung Joc, Cassie, B5, Boyz N Da Hood, Cheri
Dennis, Christian Daniel, and 8Ball & MJG.
from niceup.com
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