Mavado, one of dancehall’s leading artists, is set to release The World Premier video of his latest tune, ‘So Special’, Monday, January 26th on the BET flagship show, ‘106 & Park’.
The video, directed by Rass Kassa, has generted an early buss as show hosts started to promote the upcoming world premiere of "So Special" with early 'shout outs' on the daily program to create a huge anticipation for Monday’s show.
“It’s a great look for the Artist,” says Mavado manager Julian Jones-Griffith. “Usually when a Dancehall song shows crossover potential, there is no campaign behind it to push it to that next level. This video will certainly help Mavado connect with new fans and markets.”
"So Special" continues to rise on the Billboard Hot 100 Hip Hop and R & B charts, along with “No Games” by Serani. Mavado’s sophomore album “Mr. Brooks - A Better Tomorrow” is expected in stores on March 3, 2009.
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